GLXS SS1 'Subliminal Messages'

BRIEF

This newly formed streetwear brand for truth seekers that needed an initial merch drop envisioned and executed. They wanted memorable and unique artwork that would invoke questions. The brand itself is for anti-authoritarians who seek ancient knowledge and refuse to fall in line with societal norms.


WHAT WE DID

We researched the topics they gave us, drew up several ideas and landed on this super cool modern-dystopian almost esoteric with some cyber-occult undertones. We wanted to really capture the brands messaging of "Anti Authoritarian, red-pill type of conspiracy vibe. We used bold typography to balance and complinent the artwork and also used some sacred geometry as well to convey the sort of ancient knowledge of the truth. These were a complete success and wearer's of the brand constantly were asked about their t-shirts and what they meant, which is exactly what the brand intended.