Flux Branding Initiative and Identity

WHO THEY ARE

Flux, where innovation meets exhilaration. A passionate
team of visionaries, engineers, and designers dedicated to transforming the
way you experience riding. At Flux, we specialize in crafting high-performance
electric motorcycles that seamlessly blend cutting-edge technology
with sustainable practices.

WHAT WE DID
We started with developing the Tone of Voice and the Brand Mission.
Technical and Authoritative: Flux speaks with the confidence of deep scientific knowledge and cutting-edge technology.
The language is precise, avoiding jargon to ensure clarity and accessibility, but never at the expense of conveying the advanced engineering behind the bikes.
Environmental and Responsible: The tone communicates a strong commitment to environmental sustainability, underlining the impact that every ride has on reducing carbon footprints. There's an earnestness in promoting green energy and a sense of urgency in addressing climate change.
Innovative and Forward-Thinking: The voice should always look ahead, focusing on how Flux bikes are pushing the boundaries of what's possible with electric mobility. It speaks to an audience that is excited about the future and eager to be a part of it.

VISUAL ASPECTS:
We chose a technical logo, hand drew elongated "wheels or energy in motion" as the brand mark. We then moved on to the brand colors and the typography.

TYPEFACES:
Headline and Primary Font is Roboto - A modern, geometric sans-serif font that exudes professionalism and clarity. It's highly readable and versatile. For the secondary typeface we went with Roboto Slab: A slab serif version of Roboto that adds a touch of authority while maintaining modernity. These went well together with the Tone of Voice and Visual aspects.

COLOR PALETTE:
A few of the brand colors we chose and why. Electric Blue - Represents technology, innovation, and energy.
It's bold and modern. Graphite Grey - Adds a sense of elegance and modernity. It's versatile and works well as a neutral. Solar Orange - Represents creativity and enthusiasm. A little can go a long way in creating a striking visual impact.

TAGLINES:
1. "Ride the Future"
2. "Electric Innovation in Motion"
3. "Sustainable Power, Endless Possibilities"
4. "Efficiency Redefined"
5. "The Next Generation of Cycling"
6. "Clean Energy, Unstoppable
Performance"
7. "Pioneering the Electric
Revolution"
8. "Precision and Power"
9. "Where Science Meets
Sustainability"
10. "Reimagine Your Ride"