Cozyfangs Branding & Identity

WHO THEY ARE:
Conceptual coffee club and cat café brand that merges minimalist design with playful, cozy aesthetics. The goal was to create a brand experience that feels both modern and emotionally resonant—where clean typography, warm tones, and a whimsical mascot work together to communicate comfort and community.
The process involved researching café culture, experimenting with visual hierarchy, and refining illustration styles to strike the right balance between clarity and charm. A rewarding challenge in translating brand values into a visual language.