Carrabba's Halloween Event Campaign

WHAT WE DID:
For this activation, Carrabba’s needed a tactile, premium handout that would elevate the guest experience at their first ever Halloween-themed dinner event. The goal was to create a piece guests would not only receive — but keep, reinforcing the exclusivity and craftsmanship behind the evening.

Concept Inspiration
I approached this as a mix between:
Freakshow Wines branding (the featured wines of the event)
Classic Italian hospitality
Modern, cinematic mood
Rather than leaning on expected wine-dinner aesthetics, I pulled visual cues from cinematic fright fests, vintage bottling stamps, and ambient bar signage — translating that into an immersive brand touchpoint.
This allowed the design to feel rich, moody, and elevated, aligning with the experience of a curated tasting dinner, while still staying true to Carrabba’s warm, Italian-inspired brand voice.